Unlock The Secret System Behind Generating Over
$50 Million in Sales In The Last 12 Months.
The Google Ads Playbook is the ONLY course you’ll EVER need to turn your business into a consistent revenue-generating machine.
THE GAME PLAN
A quick introduction and best practices to get the most out of the course.
Lesson 1: Welcome to the course.
LAYING THE FOUNDATIONS
In this module, we will go over the mindset and approach required to create your pathway for success with Google Ads.
Lesson 1: Mindset for success with Google.
Lesson 2: Search Engine Marketing finally explained.
Lesson 3: Integrating Google with your marketing strategy.
CRAFTING YOUR CUSTOM STRATEGY
We will go over all the strategies that I apply to different types of stores as you grab the one most suited to you and start implementing it in your business. Then we’ll start tying the knots by properly all our accounts and setting up your dashboard.
Lesson 1: Creating your Google Ads Strategy: Covering All The Bases..
Lesson 2: Setting up & linking all your accounts.
Lesson 3: Google Merchant Center easy walk-through.
Lesson 4: Google Analytics & conversion tracking made simple.
Lesson 5: How to build an easy-to-use Google Ads dashboard.
GOOGLE SHOPPING GROWTH BLUEPRINT
Google Shopping is the engine behind our well-oiled system. You will discover a new way to unlock wild pockets of revenue for your store.
Lesson 1: Over-the-shoulder Google Shopping set up.
Lesson 2: Beginners Google Shopping testing strategy.
Lesson 3: Dropshipping testing strategy.
Lesson 4: Established store testing strategy.
Lesson 5: Live campaign optimizations to make improvements.
Lesson 6: Merchant feed optimizations to boost your results.
Lesson 7: Implementing bulletproof scaling tactics.
Lesson 8: Intro to segmentation, SPAGs & query sculpting.
GOOGLE SEARCH SUCCESS ROAD MAP
In this module, I will show you how to turn search ads from an ignored channel to a blue ocean of hidden profits.
Lesson 1: Search Ads overview for eCommerce.
Lesson 2: Proper intent-based keyword research & campaign overview.
Lesson 3: Essential search campaigns for ecom.
Lesson 4: Ramping up with advanced search campaigns.
Lesson 5: Simple optimizations to enhance your results.
Lesson 6: The “secret weapon” for scaling & optimizing Search Ads.
MASTERING SECONDARY AREAS FOR PROFIT MAXIMISATION
In this module, we will tap into the remaining Google channels in order to create an omnipresent fully-optimized funnel for your brand.
Lesson 1: Overview of the three secondary Google channels.
Lesson 2: Discovery Ads explained & live campaign set up.
Lesson 3: How to effectively use Display Ads.
Lesson 4: YouTube Ads for eCommerce crash course.