Description
WHAT YOU’LL LEARN:
On-demand Training with Laura Palladino
13 sessions of in-depth training videos and how-to tutorials and Q&A recordings
5-step ICOSA Framework for planning, launching, and monetizing social media campaigns
Resource library of step-by-step worksheets and fill-in-the-blank templates
4 guest instructors who are experts in their field
BONUS #1: Ambassador Blueprint ($397 value)
BONUS #2: Zipify Pages – 2-month Membership ($194 value)
SESSION 1
Think Like a Social Media Manager
COURSE VIDEOS
Welcome to Train My Social Media Manager
How to Think Like a Social Media Manager
SaaS I.C.O.S.A. Walkthrough (Zipify Apps)
Ecommerce I.C.O.S.A. Walkthrough (BOOM!)
Info Product I.C.O.S.A. Walkthrough (Smart Marketer)
Session 1 Q&A and Feedback
SESSION 2
Forging Your Brand Identity
COURSE VIDEOS
Forging Your Brand Identity, with Ezra Firestone
Session 2 Q&A and Feedback
RESOURCES
Brand Identity Worksheet
SESSION 3
Finding Your Customer Avatar
COURSE VIDEOS
Why Customer Avatars Are Key for Social
How Do I Find My Avatar?
Getting Into the Mind of Your Avatar
Transformation Grid
Session 3 Q&A and Feedback
RESOURCES
Customer Persona Example from BOOM!
The Customer Persona Canvas
Customer Avatar Questionnaire
The Transformation Grid
SESSION 4
Setting Social Media Goals
COURSE VIDEOS
Setting Social Media Goals
Facebook Walkthrough
Instagram Walkthrough
YouTube Walkthrough
Which Advertising Platforms Should I Use?
Session 4 Q&A and Feedback
RESOURCES
Goal Setting, Achieving & Measurement Worksheet
SESSION 5
Content Strategy & I.C.O.S.A.
COURSE VIDEOS
Content Strategy & The I.C.O.S.A. System
Session 5 Q&A and Feedback
SESSION 6
Content Ideation
COURSE VIDEOS
ICOSA Deep Dive: Ideation
Agora Walkthrough
Evaluating Content Performance with Google Analytics
Session 6 Q&A and Feedback
RESOURCES
The Content Grid
The Content Marketing Funnel
SESSION
7
Content Creation
COURSE VIDEOS
ICOSA Deep Dive: Creation
Video Formulas
Video Gear
Blog Process, with Colleen Taylor
Editing for Consumption, with Russ Henneberry
Visual Systems, with Alison Matheny
Video Content Formulas, with Ezra Firestone
Session 7 Q&A and Feedback
RESOURCES
Template: Blog Post, Email & Social
Video Gear Order List
Headline Formulas
SESSION 8
Content Optimization
COURSE VIDEOS
ICOSA Deep Dive: Optimization
IGTV: Resizing
Creating Quote Images
IGTV: Converting Horizontal Video to Vertical
Session 8 Q&A and Feedback
SESSION 9
Content Syndication
COURSE VIDEOS
ICOSA Deep Dive: Syndication
How To Upload A Video To YouTube
How To Upload A Video To Facebook
Pinterest Pin Tutorial
IGTV: Uploading Tutorial
How To Upload To Instagram Stories
Session 9 Q&A and Feedback
SESSION 10
Content Amplification
COURSE VIDEOS
ICOSA Deep Dive: Amplification
Amplifying a Blog Post Via Email
Session 10 Q&A and Feedback
SESSION 11
Content Data & Analysis
COURSE VIDEOS
ICOSA Deep Dive: Analysis & Re-ICOSA
Engagement Data in Facebook Creator Studio
Analyzing Content Performance in Google Analytics
Looking at Post Data in Agora Pulse and Klaviyo
Session 11 Q&A and Feedback
SESSION 12
Customer Communication
COURSE VIDEOS
Handling Customer Feedback / Protecting Your Brand’s Reputation
Session 12 Q&A and Feedback
RESOURCES
Responding on Social: Macro Examples
SESSION 13
Giveaways
COURSE VIDEOS
Giveaways
Social Contests
Session 13 Q&A and Feedback
RESOURCES
Giveaway Rules
Giveaway Checklist
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